The elevation to the peerage of Sir Alan Sugar, or Surallun (™Anna Pickard) as he is more widely known, will not affect his media commitments and his presenting of The Apprentice, sources have said. Sugar is to become a lord and take up a new enterprise role in the government following today's cabinet reshuffle by Gordon Brown, although it will not be a ministerial position. According to insiders, Sugar sounded out the BBC's compliance department before taking the role, with the corporation giving him the all-clear. Sources said it would take a few days for Sugar's peerage to be confirmed, so he will remain Surallun for Sunday night's final of The Apprentice. However, for next year's sixth run of the hit BBC1 business reality show, as well as a junior spinoff, the Amstrad boss will be Lord Sugar. Not as catchy, eh?
