Sir Alan Sugar has shamelessly revealed he is a huge EastEnders fan, and appears to have been hooked into the latest storyline.
The Apprentice star took to Twitter and revealed his concerns for troubled teenager Tiffany Butcher as he catches up on the BBC soap in lockdown.
It appears Alan, 73, is worrying about the character after becoming invested in the soap's latest string of events.
After Tiffany lost her home while trying to find missing Whitney Dean, Alan has become concerned for her welfare.
He shared his despair at the teenager, played by Maisie Smith, getting herself into trouble.
"I am a bit concerned about Tiffany in @bbceastenders she can't seem to get out of trouble," the controversial business mogul penned.
But fans of the soap found his Tweet hilarious, with some people even telling him to stop watching the show altogether.
One wrote: "There's a way to solve that, just turn off".
Another sarcastically shared: "Relax... it’s not real".
While a third added: "Don't worry she's a fictional character. Everything she is doing is written in a script!"
It appears the businessman has shown a much softer side to himself compared to his usual feisty ways.
Alan recently lashed out at his former friend Piers Morgan, 55, and accused the Good Morning Britain star of "trying to become a martyr" during the coronavirus pandemic.
He said Piers is "exploiting it for his own gain".
In response to Piers' criticism at the government's failures to provide protective gear for health workers, he said: "Whatever the government is trying to do, they are working their hardest.
"They're not deliberately not getting equipment to the NHS, there is a problem with the supply chain.
"It's totally irresponsible and normal people watching at home get worried. It's terrible reporting, I'm sick and tired of him, he's doing it for his own profile."
While Piers hit back: "If a selfish, stupid, privileged billionaire hiding safely in his luxury Florida home wants to spew repulsive abuse at someone back home for holding the government to account for decisions that will decide if people live or die, that's a matter for him and his conscience."
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