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The Guardian - UK
The Guardian - UK
Sport

Lord Coe and the Olympic logo

Olympic logo
"Concern about the Games' funding grew when the bailiffs turned up." Ian Hudson envisions things getting nasty. Photograph: Ian Hudson
Olympic logo
"An infinite number of monkeys take a break from their current work on Shakespeare to do another contract," chuckles John Leonard. Photograph: John Leonard
Olympic logo
John O'Reilly stole a glimpse inside the Olympic logo brainstorming session. Photograph: John O'Reilly
Olympic logo
Chris McMillan unveils Lord Coe's latest logo. Photograph: Chris McMillan
Olympic logo
"All things considered, the gathered London masses gave Lord Coe a fair hearing." Keith Brogan almost sticks up for poor, old Seb. Photograph: Keith Brogan
Olympic logo
"What better way to showcase the logo's erotic undertones than Eyes Wide Shut," asks Ryan Coutant. What's so erotic abou... Ah. Photograph: Ryan Coutant
Olympic logo
"Lord Coe attempts to reach out to young people, using language they understand," explains Keith Lindsay-Cameron. Although what the flip he's doing dressed as the Pope is anyone's guess. Photograph: Keith Lindsay-Cameron
Olympic logo
Szopa Magda reckons the logo was created by a child playing with Steve McClaren's tactics sheet and some paint near New Wembley. Photograph: Szopa Magda
Olympic logo
"Spending 400 grand is child's play," said the Olympic logo designer to Lord Coe. Photograph: John Barry
Olympic logo
"80s icons like me are simply the best. This lad is not for turning!" Simon Coker likes to do Lord Coe impressions in his spare time. Photograph: Simon Coker
Olympic logo
"This logo best represents the race to produce the best chemists and lab rats around the world. Money (represented by Canary Wharf) will bestow success, or shame (the needle pricking the Dome) on athletes who are caught." Patrick O'Gorman has been thinking about this one. Photograph: Patrick O'Gorman
Olympic logo
"After the logo fiasco, looks like Seb 'Muttley' Coe regrets handing over the construction contract for the stadium without checking the finer detail properly," giggles Richard Baskott. Photograph: Richard Baskott
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