It’s Sugar by name but not by nature, as the Apprentice chief vows to stay off the sweet treats despite opening a new bakery business.
Lord Alan Sugar is making dough with show winner Carina Lepore after opening a second premises this week.
But he confesses to not eating his own goodies, fearing for his waistline.
“I can’t eat too much of that stuff,” says the multi-millionaire, cutting the ribbon on Dough Bakehouse in Beckenham, South East London.
“I’ve got to watch my weight – I’d eat the bloody lot left here on my own! I’m more of a savoury person so the sausage rolls are up my street.”
He says: “Hopefully we’re going to start the normal schedule next year. I can’t wait to get back – I’ve missed it.”
To whet our appetites before then, next month the BBC will run a six-episode special looking back at the past 15 years of the hit series.
He says: “I’ve wanted to do it for a while. There’s been so many highlights, great characters, success stories. It’s a great series.”
Despite his stern exterior, Sugar has been a beacon of hope in the pandemic, choosing to focus on the positives – frequently going head-to-head with Piers Morgan over the Good Morning Britain host’s bleak outlook.
He says: “It’s all about himself when it comes to Piers. He’s gone mad.
“We’ve got to stop having a go at the Government. It’s important to be optimistic – someone needs to be.”
