Popular daytime television chat show Loose Women is to rebrand as Loose Men for a special one-off edition.
The show, which will be hosted by Richard Madeley, will feature an all-male panel and will coincide with Mental Health Awareness Week.
It is part of Loose Women’s Stand By Your Men mental health campaign which urges men to open up and seek help when needed.
The other panellists on the show on May 13 are set to be dancer Jordan Banjo, TV judge Robert Rinder and singer and actor Martin Kemp.
Presenter Richard, 64, said: "It's no secret that men find it harder than women to speak about our emotions.
"I'm looking forward to finding out what happens when us guys open up about things we usually shy away from."
And celebrity judge Robert, 42, echoed his sentiments. He added: "I've faced many courtroom battles in my lifetime but, while I've been a guest plenty of times, nothing can prepare me for becoming a Loose Man on an all-male panel!
"I'm looking forward to joining Richard, Jordan and Martin as we discuss the topics that are closest to our hearts while also helping to support Loose Women's Stand By Your Men campaign during Mental Health Awareness Week."
The editor of Loose Women, Sally Shelford has admitted that the show "can't wait" to welcome the special guests to the desk.
She said that the quartet will be helping to create a discussion point around such an important topic and will enable men to reach out and get help if they need it.
She continued: "And of course, our honorary Loose Men will discuss some classic Loose topics to give us that all-important laugh at lunchtime, too."
It is only the second time in the show's 21-year history that there will be an all-male panel.
The last time was last November to mark International Men's Day.
That edition was anchored by JLS star Marvin Humes and the singer was joined by Love Island narrator Iain Stirling, singer Ronan Keating and radio presenter Roman Kemp.
*If you are struggling with mental health, you can speak to a trained advisor from Mind mental health charity on 0300 123 3393 or email info@mind.org.uk
