Coleen Nolan left Loose Women fans bemused this lunchtime as she writhed around on the studio floor.
Fellow panelist Janet Street Porter also looked shocked by Coleen's actions.
Singing star Coleen was demonstrating how to wear the "Towelkini" - a towel and bikini in one.
Coleen came out in the striped garment, along with a bucket and spade, and twirled for the panel.
She then threw the sand down on the floor and writhed around in it - showing viewers just how much fun you can have in the new invention.
But fans were left bemused by Coleen's choice to get on the floor.
One said: "Please can someone tell Coleen Nolan she's not funny & will never be funny however hard she tries."
Another said: "I'm now convinced that the only condition for Nolan to be allowed on #LooseWomen is to be the court jester."
And a third said: "This is a disaster."
*Loose Women continues at 12:30pm on ITV tomorrow
