Loose Women was cancelled today, leaving viewers very confused as they went to tune into the show.
This Morning also finished 15 minutes earlier than usual at 12:15pm today as ITV aired a special show instead.
The channel chose to shelve the daytime favourite for an ITV news special show all about the budget.
The ITV News Special: The Chancellor's budget featured Chancellor Rishi Sunak delivering his budget.
Mr Sunak spoke live from the House of Commons and there was reaction to the budget from experts and political commentators.
But several viewers took to social media to ask where Loose Women was as the show was due to start at 12:30pm.
One said: ""Honestly, couldn’t think 2021 could get any worse until I’ve just noticed Loose Women isn’t on this afternoon.. like this lockdown couldn’t get any worse."
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Another said: "Chancellor's budget is on next, so exciting…"
And Francisca Bastos said: "no @ loosewomen today? crying face emoji"
*Loose Women continues at 12:30pm on ITV tomorrow
