The Royal family are a pretty private bunch.
That said, they also know if they want to stay relevant they need to connect with their tax-paying public.
This is where social media often comes in, and several key members and households are all up and running on both Twitter and Instagram - including the Duke and Duchess of Sussex.
To much excitement, Meghan Markle and Prince Harry's split from Kensington Palace has seen them set up their own Insta account which will allow royal fans a glimpse into their family life.
Kate Middleton has 'favourite' photo of George - which captures tender moment
Shortly after @sussexroyal launched, Kensington Palace quietly changed their profile pictures on social media.
Before Meghan joined the Fab Four, the palace's accounts showed a photo of the the Duke and Duchess of Cambridge and Prince Harry at a Heads Together charity event all wearing blue headbands.
Then Harry and Meghan tied the knot and the image and bio were changed to show one of the four of them.
Now that the Sussexes and Cambridges will operate from two separate courts, Kensington Palace have chosen a new image which speaks volumes.
Story behind Meghan Markle and Prince Harry's Instagram profile picture
The new profile shows the sweet and laid back family image the Cambridges used for their Christmas card, featuring Prince George, Princess Charlotte and baby Prince Louis.
According to Yahoo!, Kensington Palace's announcement of Meghan and Harry's new Instagram page also makes it clear that they’ll be focusing more on William and Kate going forward.
So watch this space...
