Fuelled by the success of the iPod, iPhone and iPad, firms of every stripe have followed Apple's lead and added an "i" to the names of the unlikeliest products.
iTwist: KFC is selling crispy chicken breasts in tortilla wraps for £1.49 in "sunny" and "sweet" flavours.
iTrim Stubble+: BaByliss claims its £50 battery razor is the "ultimate stubble product" – it has 30 settings ranging from "shadow" to "rugged".
iBrush: This $30 roller brush for people with flyaway, static-prone hair provides "natural ion therapy with every stroke". It's part of manufacturer Bio Ionic's iTools range, which includes blowers and irons called iDry, iSmooth and iCurl.
iCandy: This British manufacturer has been in business since the 1930s, but its stroller range has a newish ring. All the buggies are named after fruit – cherry, apple, pear and peach.
i360: Architects Marks Barfield, creators of the London Eye, proposed a 150m observation tower for Brighton's seafront in 2006, but it has been beset by delays.
