Watch out parents - children across Dublin and beyond will be pestering mums and dads to buy white chocolate Coco Pops from this week.
Cereal giant Kellogg's has just announced that that a white version of the iconic cereal will go on sale in Ireland this week.
They say that the new morning munchies will contain 30 per cent less sugar than other chocolate rice cereals.
The company says that they’ve had requests from fans on social media, and pleas to its customer phone line and have finally given in to demands.
Katy Bailey of Kellogg’s said: “In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.
“Our food developers have succeeded and for the first time in the cereal’s 50 year history a white chocolate version will hit the shops.”
Sara Ashley, Kellogg’s food technician at the Manchester cereal factory said: “We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.
“We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.”
Kellogg’s White Choc Coco Pops will be available in all major supermarkets from mid-June with an RRP of €4.09.
