The Mercedes-Benz signage at the Superdome ain’t dere no more.
The German automaker’s naming rights deal with the Superdome expires today, July 15. pic.twitter.com/tsaa11PgB4
— Amie Just (@Amie_Just) July 15, 2021
Mercedes-Benz’s sponsorship contract with the Superdome expired on July 15, and the venue’s management team worked promptly to remove the German automobile manufacturer’s signage from the façade. The Times-Picayune | Advocate’s Amie Just and WDSU-New Orleans shared photos from the scene, where work crews were using cranes to unfasten Mercedes-Benz’s lettering along Poydras Street.
The Athletic’s Jeff Duncan reported earlier this summer that Caesar’s Entertainment was the frontrunner to replace Mercedes-Benz as the famed arena’s naming rights sponsor; WDSU confirmed that talks are ongoing, but a Saints spokesman told Just that there is no official deal in place while new partnerships are being explored.
Miami is the only city to host more Super Bowls (11) than New Orleans (10), but no stadium has seen more Super Bowls played on its field than the appropriately-titled Superdome (7). The next NFL title game will return to the Superdome in 2025, and there’s a good chance legendary Saints quarterback Drew Brees could be headlining the broadcast.
In the meantime, we’ll have to hurry up and wait to see which company partners with the Superdome to have its name and logo emblazoned on New Orleans’ skyline.
HAPPENING NOW: The Mercedes Benz Superdome signage is currently being removed from the Dome.
Here is what we know about the possible new name >> https://t.co/kJ6xLUwxbu pic.twitter.com/Ey5xequlGE— wdsu (@wdsu) July 15, 2021
