It hasn’t been a great week for LaVar Ball and the Big Baller Brand. Just a week before the inaugural Big Baller Brand All American Game, rumors surfaced about the brand potentially folding.
LaVar has denied those rumors, saying the brand is still “strong,” but after Lonzo Ball removed every trace of the brand from his social media (and body), there’s reason to be speculative about how successful the brand will be going forward.
In the midst of all the drama surrounding the Big Baller Brand, longtime sneaker marketing executive Sonny Vaccaro — who has previously worked with Nike, Adidas and Reebok — shared his honest opinion of the brand with Nick DePaula of ESPN:
It’s hard to pinpoint exactly where the blame should fall, but there’s no denying that the Big Baller Brand has a few things they need to work out. For example, the brand still has a failing grade with Better Business Bureau, while companies like Nike, Adidas, Under Armour, Puma and New Balance all have A+ grades. That’s a bad look.
The Big Baller Brand is also infamous for how long it takes for their items take to deliver, to the point where it’s a regular topic of conversation on social media. If the brand is going to continue to operate, they should probably decide what needs to be fixed internally.
