Longleat has announced changes to its booking process to clamp down on people booking but not showing up.
The park reopened to visitors from June 15 and, like Bristol Zoo and others, implemented a system where guests need to reserve their visit in advance.
The re-opening began with the Safari Park and has since been extended across the park to include attractions like the Jungle Cruise, Koala Creek, Jungle Kingdom and Monkey Temple, as Somerset Live reports.
The reservation system was intended to allow as many people as possible to get into the park, but Longleat has said it is being undermined by long-term ticket holders not honouring bookings.
The park has said many people who hold Annual Passes have been reserving slots and then not attending those reservations, amounting to as many as a quarter of all such bookings every day.
As a result, the park has taken to social media to announce it will be increasing the reservation fees for Annual Pass customers to encourage people not to book for days they will not come.
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The post said: "For the safety of our guests, staff, and animals we must limit how many visitors we have, each day.
"Since reopening many Annual Pass holders are reserving entry then not turning up; this is around 1/4 of all Annual Pass bookings each day.
"This means that when we sell out, other visitors and fellow Annual Pass holders are missing out, as they weren't able to reserve entry."
It continued: "We will therefore be increasing the price of Annual Pass reservations from 50p to £1 per person.
"All money will continue to go to the charities we support; Tusk and International Koala Centre of Excellence (IKCE).
"Please only reserve entry on dates you’re sure you’ll be visiting."
Longleat announced at the time of re-opening that all Annual Passes bought from the park that expired after March 1 would be made valid for another five months.
