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Evening Standard
Evening Standard
World
Georgia Bell

London’s Vagina Museum halts US sales over Trump’s trade tariffs

The Vagina Museum in London can no longer ship souvenirs to the US due to Trum’s global trade tariffs.

The famous museum devoted to female anatomy is based in Bethnal Green, east London, and sells an array of items, from postcards, to magnets and tea towels.

The museum is now subject to the US president’s 10 per cent baseline tariff, which came into effect last month.

Zoe Williams, the museum’s director, told The Telegraph that US customers made up a small selection of their online sales.

She explained: “Our online shop raises funds for the museum, and we have customers all over the world who want to support us from afar by purchasing body-positive, feminist products.

“We’re sad that it’s become untenable to ship to the US due to tariffs, making these small purchases of treats prohibitively expensive for us as a charity, and for our friends across the pond.

“While US sales made up a small fraction of our online sales, these sales will be missed nonetheless.

“Like many other small businesses, we’ve found that the only way of resolving the issue with recently imposed tariffs on small parcels is that we have no option but to suspend US shipping.”

The museum posted to X notifying followers about the decision, and said: “These changes have directly impacted the cost and logistics of shipping our products to the US.

“As a result, we’ve made the difficult decision to pause all orders from the US. It will be reviewed at the end of October.”

The museum is devoted to female anatomy in culture and art (Vagina Museum)

Although sales to the US have been paused, customers in other markets nationally and internationally can still shop the museum’s products.

The museum was set up in 2017 by Florence Schechter, a consultant in the cultural and creative industries. Schechter realised there were several penis museums across the world, but no museums for the vagina.

The establishment is free to visit and its displays explore themes of anatomy in culture, science and art.

For the first two years, the museum was home to pop-up exhibitions, such as a popular show at the Edinburgh Fringe Festival, which resulted in a permanent site in Camden Market.

The entrance to the old Vagina Museum in Camden market, north London on November 14, 2019. (AFP via Getty Images)

The museum moved locations to east London in 2022, and then another in 2023.

In November 2023, it temporarily closed and launched a fundraiser to find a permanent home.

In just six days, the fundraisers brought in £70,000, which allowed the museum to stay in its current location.

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