Founder and owner of Cafe Ziferblat, Ivan MitinPhotograph: Ray Tang/Rex FeaturesCustomers take a clock on their way in to time their visitPhotograph: PRPeople are able to use Ziferblat as a meeting place, somewhere to work or to meet new people. Its founder, Ivan, describes it as 'the social network in real life'Photograph: Rex Features
The communal kitchen at Ziferblat Photograph: Ray Tang/Rex FeaturesGuests use the kitchen to make their own tea, coffee and foodPhotograph: Ray Tang/Rex FeaturesGuests are also invited to bring their own food to the cafePhotograph: Ray Tang/Rex FeaturesZiferblat London's main communal room where patrons pay 3p per minute to be therePhotograph: ZiferblatZiferblat now has 10 cafes, London being their latest, and Pokrovka in Moscow, the firstPhotograph: Tal Cohen/EPA
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