At a glance
• Regent Street and St James’s have unveiled their 10th anniversary Spirit of Christmas lights
• The lights pay tribute to the first 1954 installations and include an interactive Wishing Tree in St James’s Market
• The switch-on event featured festive choir performances and Hamleys elves, with visitors invited to enjoy the lights daily from 3pm to midnight
Regent Street and St James's have welcomed the return of their much-loved 'The Spirit of Christmas' lights, bringing a dazzling spectacle to the heart of London's West End.
Celebrating their 10th anniversary, these iconic displays greeted visitors with festive cheer, delighting crowds who gathered to watch the city shine.
The magical experience continues until 4th January, inviting everyone to enjoy the sparkle and joy of the season.
This year's 'The Spirit of Christmas' displays are inspired by the very first installations featuring angels which made an appearance back in 1954.
The current installations comprise over 30 'Spirits', crafted from more than 300,000 LED lights, illuminating Regent Street and St James's while running on an energy-efficient timer system.
The displays can also be found in surrounding side streets, including Jermyn Street, Glasshouse Street, Swallow Street and the striking Princes and Quadrant Arcades.
While in nearby St James's Market, an illuminated 'Wishing Tree' is in place, where visitors can tap to make a donation of £5 and trigger the twinkling light display.
All proceeds from the tree will go to The Felix Project, a charity dedicated to rescuing surplus food and redistributing it to communities in need across London.
Those visiting for the light switch on enjoyed performances from London-based choirs who were singing festive classics throughout the evening across the Regent Street and St James's destinations.
Plus, there was an appearance by the famous elves from the Hamleys toy store, who were on hand to delight the crowds as the lights turned on.
Those wishing to see the Regent Street and St James's lights for themselves can enjoy them until Sunday 4th January, where they'll run daily from 3pm until midnight.
While in the area, those visiting can also discover for themselves the iconic mix of shopping, dining and wellbeing experiences on offer - from shopping for gifts at flagship stores and the best in British brands, to festive entertaining and dining at some of the capital's must-visit restaurants and bars.
Plus, for those looking for entertaining ways to spend their days, there's a variety of theatre, culture and arts venues to visit.
Experience the magic of Regent Street & St James's this festive season, for more information visit regentstreetonline.com and stjameslondon.co.uk.
Located in the heart of London's West End, Regent Street is one of the world's most iconic shopping, dining and wellbeing destinations, where flagship stores including Burberry, Apple, Gymshark and Mulberry can all be found as part of the area's exceptional retail offering.
Alongside the very best in fashion, Regent Street is home to acclaimed bars and restaurants such as Hawksmoor, Bentley's and Bar Americain, while nearby Heddon Street is a paradise for discerning diners, with restaurants inspired by global cuisines including Fonda, Ambassadors Clubhouse, Piccolino and Sabor.
World-class hotels, such as Hotel Cafe Royal and The Langham can also be found, offering luxury stays in the centre of the city.
The area's charming side streets offer hidden gems to explore, including Conduit Street, Princes Street and Quadrant Arcade, which has a calm atmosphere and considered design, making it a haven for those seeking a moment of pause.
Wellness enthusiasts can also rejuvenate at standout spots across the area, including Psycle, Aesop and Akasha Spa.
Regent Street's Grade II listed architecture and iconic curved facades provide a stunning backdrop for experiences throughout the year, including the world-famous festive lights.
