New York Fashion week might be over for another season, but the fashion frivolity has only just begun.
On Friday 15 February, London began welcoming a flurry of fashion industry insiders, including retail buyers, magazine editors, stylists, and celebrities to the front row – otherwise known as the FROW - of the capital’s most in-demand London Fashion Week (LFW) shows.
However, it appears the appeal of the FROW at LFW is continuing to expand outside of the sartorial sphere.
It’s an occasion that last year saw Queen Elizabeth II send shockwaves through the fashion world when she sat front row beside US Vogue editor-in-chief Anna Wintour at designer Richard Quinn’s AW18 show.
And who can forget London Mayor Sadiq Khan’s attendance at the Ashley Williams’ show rubbing shoulders alongside actor Clara Paget and model Felicity Hayward the same year?
