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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

London Evening Standard to boost distribution to 900,000 copies a day

The London Evening Standard is to increase its distribution across the capital in preparation for the launch of its "sister" TV channel.

From Monday (13 January) the Standard - which currently distributes 700,000 a day - will begin sending out more copies as it works towards a target of 900,000.

There will also be a geographical expansion, with copies going out to tube and railway stations in the outer zones and deep into the suburbs, with availability in all 32 of London's boroughs.

The roll-out is expected to be complete by the time London Live is launched in the spring. It will result in the Standard being available at 250 new locations, including selected branches of major supermarkets, such as Tesco, Sainsbury's, Asda, Waitrose and Morrison's.

Standard editor Sarah Sands spoke of the next 12 months being "exciting" for her paper, for because of the increased distribution and the launch of the sister TV outlet.

Andrew Mullins, managing director of Evening Standard Ltd, said the Standard was being taken to "the next level".

The Standard's owner, Evgeny Lebedev, is enthusiastic about the addition of the London Live TV channel, which will broadcast across the capital on a 24-hour basis. It will be available on Freeview, Sky and Virgin.

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