Those enterprising chaps at the London News Review might be struggling to launch the magazine that bears their company's name, but progress continues apace at their website. They've just announced they're launching a premium version of the excellent London by London newsletter (url updated 18/10/04), with extra dating and social stuff, more posts and access to their archive, all for £10 a year.
But what of the magazine, last seen in prototype form for launch subscribers back in October? The magazine's website is pretty good, but their prototype magazine was, by common consent, pretty bad. It looked, and read, surprisingly like a poor sixth-form magazine, rather than a "funny, thought-provoking, influential and absolutely un-put-down-able" weekly. Much of that was to do with the team apparently not having the arcane skills required to put together something in print, rather than online. So why don't they just use the skills, and business model, that's served them well thus far, and make it a (daily?) email update, with associated subscribers-only website? Is the prestige of print, and their desire for that prestige, so strong they want to risk it?
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