LOCOG commercial director on the Olympic logo:
"Because of the success of the launch and the discussion through the internet we achieved within 18 weeks the level of recognition we were anticipating within 18 months."
People hated it, you see. This is good. Also:
"The response to [the] Union Jack infill has been phenomenal. When you hold this image up against previous summer games Olympic brands you see how revolutionary and leading edge this is, which is what we wanted and in truth what the International Olympic Committee were looking for."
Deep silliness. And there's more.
