The viral hydration drink created by KSI and Logan Paul has been named as the official sports drink of the UFC. The world renowned mixed martial arts league announced a 'multi-year global marketing partnership' with Prime on Tuesday (January 31).
The partnership will see the Prime logo displayed on the iconic UFC caged Octagon on fight nights which are watched by an estimated 900 million people around the world. As well as the branding, KSI and Logan Paul will produce original content with the UFC trough their hugely popular YouTube, Instagram, Twitter and TikTok channels.
Speaking on the partnership, UFC President Dana White said: “We’re excited to name Prime the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,” Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market.
Discover, learn, grow. We are Curiously. Follow us on TikTok, Instagram, Facebook and Twitter.
"With their massive social media following and UFC’s global reach, we’re going to get the Prime brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, Prime should be your first choice for a go-to sports drink.”
Prime co-founder, Logan Paul said: "I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,
"Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation."
KSI continued: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry,"
Read more of today's top stories here
READ NEXT:
- "I pray no mother has to go through this": Family pay tribute to 19-year-old fatally stabbed in Levenshulme
- Police descend after crowds gather for 'social media car meet' which saw drivers racing at 'extremely high speeds'
- Man headbutted ex-girlfriend in the street when she refused to take him back
- 'Teachers are not striking for personal gain or just for pay - it is about so much more than that. The job has never been so tough'
