Lockdown yields Tasmac a bumper

By Sangeetha Kandavel

A day before Sunday’s total lockdown in the State, the Tamil Nadu State Marketing Corporation Limited (Tasmac) sold liquor worth ₹217.96 crore, much higher than what it sold on New Year’s Eve when celebrations were restricted for the COVID-19 pandemic.

On December 31, 2021, it sold liquor worth ₹147.69 crore, lower than in the previous two years. According to data provided by sources in Tasmac, the Chennai zone on Saturday sold liquor worth ₹50.04 crore and the Tiruchi region netted ₹42.59 crore in sales.

Rain-induced dip

The sales in Salem stood at ₹40.85 crore. Madurai and Coimbatore sold liquor worth ₹43.20 crore and ₹41.28 crore respectively.

Asked why the sales were down during New Year and had shot up now, the source said, “Sales are generally good on Saturdays, and since there was a total lockdown on Sunday, people rushed to stock up on liquor. And New Year’s Eve fell on Friday, and the rain also dampened the consumption.”

Tasmac sells liquor worth ₹130 crore-₹140 crore a day through over 5,300 outlets across the State.

What is inkl?

Important stories

See news based on value, not advertising potential. Get the latest news from around the world.

Trusted newsrooms

We bring you reliable news from the world’s most experienced journalists in the most trusted newsrooms.

Ad-free reading

Read without interruptions, distractions or intrusions of privacy.