The pandemic, lockdowns and separation from family and friends have significantly changed our attitudes and habits toward gifting others, new research from chocolate brand Aero® Bliss has revealed.
Almost three quarters of the nation (72%) say they value the time spent with friends and family more than ever before, as we place extra importance on “everyday” moments such as eating a meal together or watching television (64%).
Released today, the research finds that while Christmas will likely feel different this year, we’ll be using the lockdown to plan ahead and be less last-minute with our shopping, as 47% of us plan to start gift hunting earlier. Half the population (50%) agrees they will put more time and effort into choosing thoughtful presents that friends and family will love, as opposed to leaving it until the last minute and panic buying, which is usually the case for over a quarter of Brits (27%).
With less than six weeks until the big day itself, we’d usually be preparing for the party season and trips to Santa’s grotto. However, there are still ways to build up some festive cheer, and almost two thirds of Brits (62%) agree that Christmas shopping helps them to get into the holiday spirit.
Hannah Smithson, Brand Manager for Aero® said: “We may not be able to get together with family and friends as we’d wish to this festive season, so finding ways of showing people that we’re thinking of them is more important than ever.
“Whether it’s leaving a little gift at a neighbour’s door, arranging to meet a friend for a walk or catching up with family online, our delicious boxed chocolates are perfect for gifting a little bliss whatever the occasion. This year, we’re making the Aero® Bliss experience even more special by joining up with British candle brand, Lily-Flame, to create a limited-edition chocolate-scented candle.”
She added: “We believe this beautiful Lily-Flame candle makes the perfect partner to our delicious, velvety milk chocolate bubbles, whether you want to enjoy them with family, gift to loved ones or simply to yourself for a special moment of me-time!”
