Loch Lomond Whiskies, has unveiled a new design for its packaging as part of a “significant investment” into the brand.
The new packaging initiatives by its parent The Loch Lomond Group, to grow its sales and presence internationally.
Both primary and secondary packaging have been re-designed using richer and deeper colour tones and bolder fonts to improve the products’ visibility and impact on shelf.
A new contemporary bottle design which includes detailed embossing to improve tactility, has also been introduced helping to drive “premiumisation and create clear differentiation” from other whisky brands in the market.
Loch Lomond Whiskies has also undertaken work to update its pack copy.
The investment in the brand has been delivered across all of Loch Lomond Whiskies’ domestic, international and GTR ranges.
Colin Matthews, chief executive at The Loch Lomond Group, said: “Since the founding of our business over 200 years ago, the generations of people behind our brands have been doing things differently with great success.
“We continue to have this incredible ambition and passion to not only produce fabulous award-winning whiskies but to always be imaginative and innovative in our approach to creating exceptional whisky, and striking and relevant packaging has always been part of this.
“Over the past few years, we’ve seen very significant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out on from the rest and clearly communicate our heritage, history, quality, brand story and signature style of fruit, honey and soft smoke.
“This major refresh and investment is an important step in our continued growth strategy which underpins our position as an exciting, accessible and high quality malt brand. It also supports our partners, and our sales and marketing teams, across the world as we continue to engage all consumers and build on our quality reputation and awareness across all markets”
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