Location now a priority for marketing and advertising leaders

xAd’s Global Location Snapshot study looks at how the marketing and advertising industry uses location. Photograph: xAd

The industry has spoken. As projections on the growth of mobile and location continue to exceed year-on-year forecasting, marketers and advertisers have taken important steps to put location at the core of their planning efforts.

xAd’s latest research, the 2015 Global Location Snapshot, dives into this shift towards mobile and location across the globe, outlining how agency leaders and marketing decision makers plan to increase mobile spend and implement location-targeting strategies to reach the right audiences at the right place in time, while solving the measurement challenges inherent in other mediums.

The Global Location Snapshot study spanned 11 countries in four key regions. Illustration: xAd

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To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com

This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.