Remember evening newspapers? Well, regional publisher Local World is putting the evening back into the news cycle with a new app for 10 of its daily titles.
It’s an attempt to go back to the future by rediscovering the spirit of evening paper journalism in order to “capture the engagement of the homeward-bound commuter”.
The publisher’s digital director, Matt Kelly, says: “Many readers and journalists grew up with the evening edition of their local paper being the pulse of their city.
“We’ve taken the essence of this... to develop a simple and brilliant new set of apps that will inform and entertain our readers on their way back from work every evening.
“There’s something really special about the sense of an evening newspaper in a community... the kind of thing people would pick up just before they get on the bus to go home, and that’s missing now”.
So, at 5pm each day, the free app will offer users a selection of “the most social, snackable and shareable stories” from the news, sport and listings sections of the daily editions, plus the day’s biggest local news stories.
It has been developed in concert with the GooglePlay store and will be available to Android smartphones and tablets (with iOS versions coming later in the year).
The first titles to benefit from the new apps are the Bristol Post, Cambridge News, Derby Telegraph, Grimsby Telegraph, Hull Daily Mail, Leicester Mercury, Nottingham Post, South Wales Evening Post, The Sentinel (Stoke-on-Trent) and the Plymouth Herald.
Source: Local World
