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ABC News
ABC News
Environment
By Ashlee Aldridge, Sandra Moon and Matt Dowling

Local agricultural shows may be off, but the show bags must go on

The Showbag Factory's Mal Patrick has been travelling across Victoria in the absence of shows.

For many small country towns the annual agricultural show is a highlight of the calendar, but with show societies abandoning their 2020 events the sugar-driven jag of the show bag has been hard to come by.

The cancellation of shows has also been a tough blow for those who rely on dozens of the events for a living.

Wangaratta's Mal Patrick and his brother started The Greatest Showbag business almost four decades ago.

Five years ago, Mal's son took over.

"He is stuck in Melbourne because of the lockdown and hasn't been able to get out," Mr Patrick said.

"Because I am in Wangaratta I am able to get out and do something.

"We've got a warehouse full of stock and we've got to try and get rid of it."

Mr Patrick set off traveling around regional Victoria, gauging interest from communities as he parked and set up his show bag van.

"It's been great, we've had a great reception and a lot of happy kids," he said.

"We are probably lucky that we can do what we're doing, where a lot of other show people with rides and things like that, they're stuck, and can't do a thing."

Show bags for two shillings

The Patrick family has a proud history in the show bag business which started as a side hustle for the Patricks' father.

"My father had a wholesale confectionary business which was based in Wangaratta and serviced north-east Victoria," he said.

"He used to just do a few shows around the area to make a bit more money and I remember going with him when I was a kid. Bags were selling for two shillings."

His sons soon decided to follow in his footsteps.

"When my brother and I got our licences, we decided we'd like a bit more pocket money so we started doing shows and expanding," he said.

"I think when we first started selling the bags they were about 50 or 60 cents.

"When things are opened up it's good, but this time around things are very tight."

Initially unsure how the idea would go, and with little funding for advertising, they now rely on the power of social media and word of mouth.

"We set up for two to three days to give the people a chance to know that we were in town and then word of mouth, people driving past, it all starts to happen," Mr Patrick said.

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