Liz Hurley - officially Lady Muck

To the manor? Bored ... Liz Hurley. Photograph: Evan Agostini/AP

So. It appears Liz Hurley has worked out a cunning ruse to pay off the mortgage on her new £3.3m Cotswolds farm: she's going to star in her own reality show.

Whether or not you believe the tide may be turning for reality programmes, it's hard not to take the cynical view on this particular venture. But you don't have to take my word for it - just look at some of the comments on Celebitchy.com. Selected highlights include, "This all reminds me very much of Marie Antoinette's 'farm' at Versailles," and "This show will tank. bring back The Love Boat, Fantasy Island and Murder She Wrote. I want my has-beens in glamorous locales and getting killed." Ouch.

Bravely setting aside the precedent for farm-based reality shows (Channel Five's The Farm was remarkable for two things only: Rebecca Loos masturbating a pig and Stan Collymore proving he can still do keepy-uppies even in wellies), Hurley seems determined to make a proper fist of this farming lark. She's already announced plans to sell her organic produce (if Alex James and Prince Charles can do it down the road, who's to stop her?); and, revealing a true understanding of what's involved, she told reporters that, "the first time he saw me in the country, my husband found me in wellies, covered in mud".

Unfortunately, she's already garnered some negative press from PETA, which has written her a letter asking her to go vegetarian rather than send her animals to the slaughterhouse.

You never know, her posh-goes-country jaunt could end up doing a Good Life, or, even better, a To the Manor Bowen. But that would require a degree of self-deprecation that seems utterly beyond her - as opposed to the self-delusion that anyone really cares what she's doing in a field in Gloucestershire.