LiveScore Group has announced a landmark partnership with X and xAI in an aim to transform the future of sports media and betting.
The collaboration brings together X’s real-time content ecosystem and xAI’s advanced artificial intelligence to deliver a new standard of digital fan engagement across LiveScore and LiveScore Bet.
“By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry,” Sam Sadi, CEO of LiveScore Group, said.
Richer content and personalized betting experiences at the center of LiveScore and X partnership
The partnership will grant LiveScore Group unprecedented access to X’s data and content APIs, allowing it to capture sports conversations, fan sentiment, and breaking news at scale. This will drive innovation across both its media and sports betting platforms.
The collaboration will enhance sports media experiences with instant delivery of news, live commentary, and influencer insights. It will also introduce new engagement features such as sharing bet-slips and predictions directly on X, enabling communities of fans and bettors to connect in real time.
Smarter trading models will be able to respond to live sports developments and fan sentiment, while scalable customer support, including automated responses via X, will improve service efficiency.
Meanwhile, xAI’s technology will underpin personalized fan journeys, predictive insights, and AI-driven engagement tools. From content recommendations tailored to fan preferences to trading systems that adapt instantly to live sentiment, xAI will play a crucial role in shaping the next generation of LiveScore Group’s ecosystem.
“We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world,” Christopher Park, Director & Global Lead of Developer Platform at X Corp, said.
With more than 100 million annual users worldwide, LiveScore Group continues to lead in merging sports media and betting. Its new partnership with X and xAI signals a new era of fan engagement in the digital sports industry.
Besides traditional sports betting and online casino offerings, the group’s LiveScore Bet and Virgin Bet platforms also feature esports betting on popular titles such as League of Legends, VALORANT, CS2, and Dota 2.
