As well as its world famous horse racing, Aintree's Grand National is arguably just as well known for its major sartorial reputation.
But it seems the nation's dedication to looking the part is even greater than we thought, with Wilko announcing today that some of its stores across Liverpool ran out of fake tan, bronzer and hairspray over the Grand National weekend.
According to the affordable high street retailer, sales of beauty and makeup products shot up 61% at the Liverpool Edge Lane store in the week leading up to Ladies Day and the Grand National, spurred on by racegoers wanting to look their best for the photo finish.
False tan and bronzers in particular saw a 144% increase in sales as punters in Liverpool prepared for one of the biggest days in the North West’s social calendar.
As far as we can see, the cheapest fake tan for sale on the Wilko website is a 200ml bottle of St Moritz for £3 , with the cheapest bronzer £1.50.
Kurt Stevenson, Health and Beauty Buyer at wilko, commented: “We know that many of our customers love visiting Aintree to watch the Grand National, and our Liverpool Edge Lane store witnessed a surge in demand for our health and beauty products.
Shoppers rave about Miraclesuit cossie - which makes you 'lose' 10lbs in seconds
“We saw 61% increase in sales of fake tan, hairspray and make-up compared to elsewhere in the country, and we’re delighted we helped race-goers look their best without spending all of their hard-earned cash.”
