For Liverpool, curbing any losses as a result of the coronavirus pandemic will be aided in no small part by how well they fare in Europe.
The Reds booked their place in the last 16 of the Champions League having topped their group with 13 points from six games, a record of four wins, a draw and a defeat. A clash against German side RB Leipzig awaits.
That record has already seen Jurgen Klopp 's side pick up £23.9m from their endeavours, with £2.4m awarded for a win and £812,000 for a draw, another £8.6m coming through qualification for the knockout stages. The Reds were handed £13.5m through participation in the group stages.
That's already a handsome sum, but a deeper run in the competition for the 2019 Champions League winners would be a huge financial boon for the club and at least shoulder some of the heavy burden that COVID-19 has placed upon the club's finances, which will be revealed in early 2021.
Leipzig will be no easy assignment for Klopp and his men, but should they managed to navigate it successfully they will bank another £9.5m, with £10.8m for those who reach the semi-final and £13.5m for finalists. The winners bonus is small in comparison, clubs pocketing £3.6m for success.
For clubs that go all the way and lift the silverware they can book some £68.5m in revenue, although what gets added to the pot then creates much more head-scratching as UEFA coefficients come into play.
UEFA's coefficient rankings, where £31.5m are dished out for the teams at the top, are based upon how well a team has fared in Europe over the past 10 years.
Liverpool's record over more recent seasons has seen them climb the list, likely pocketing around £25.5m for their part.
Then comes in to play the market pool, where wealth is redistributed based upon the slice of market share each nation competing boasts and the performance of the teams in their domestic leagues the previous season.
For Liverpool, they would stand to pocket around £19m this time around by virtue of them winning the Premier League in 2019/20. When they won the Champions League in 2019 their market pool share was around £11.8m.
That takes the potential prize pot to around £113m should the Reds repeat their 2019 exploits. And in a year where the football economy has been ravaged by the impact of the pandemic, that would be a most welcome panacea.
