Liverpool Street Station is set to be overhauled with fewer advertisements and more departure screens for commuters.
Rail bosses are planning to slash the number of advertising boards within London’s busiest station by more than 75%.
The announcement comes four months after revised plans to redevelop and futureproof the east London terminus— which serves around 80 million passengers every year — were submitted by Network Rail.
The government body, which manages 19 of the UK's biggest stations, including Liverpool Street, has identified 148 advertising boards within the concourse and platform areas.
Network Rail plans to reduce the number of boards in the station to just 34 in an effort to improve passenger experience.
Most of the station’s existing boards, which are mainly static posters, will be replaced with digital screens, according to ianVisits.
Overall, Network will remove 138 static posters. These will be swapped with 17 new digital boards in new locations. Seven more digital boards will be installed under a previously approved plan.
In April, Network Rail submitted a £1 billion plan to the City of London Corporation to redevelop the station, despite complaints from locals and heritage groups.
Network Rail have also replaced lead architect Herzog & de Meuron with ACME, whilst also dropping its development partner Sellar.
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Robin Dobson, group property director for Network Rail Property, previously said the scheme "is a truly accessible and inclusive space, can support the forecasted annual passenger rise to over 200 million and deliver vital improvements to the everyday experience of passengers while respecting and celebrating the station's historic character”.
"Investing in transport infrastructure is essential to unlocking future economic growth for London and beyond," he continued.
"Following extensive consultation and engagement with a wide range of stakeholders, our plans put passengers first whilst respecting and retaining the station's Victorian features, including the iconic trainshed and the Great Eastern Hotel."
A Network Rail spokesman said: “Our aim is to improve passengers' journeys through our station by installing additional information screens and replacing old advertising boards with modern digital displays.
"Should we receive planning permission we hope these changes will make travelling through Britain's busiest station a much smoother experience."
