Liverpool are set to make a major investment in technology in an attempt to improve fan experience.
Speaking at the launch of 'Brand Liverpool' on Wednesday, the club's CEO Peter Moore confirmed the Reds will be investing £16million in technologies.
The former EA Sports executive revealed the five values at the heart of the new project which are 'Dare to dream, Take a stand, Come together, Live, learn, prosper and Think again.'
According to Business Cloud, an audience of 150 leading representatives of public and private sectors gathered as Moore also outlined the importance of increasing communication and engagement with Liverpool's global fanbase.
The 64-year-old said: "You can’t reach out to 771 million people without technology.
"We’re investing £16m over the next three years in rebuilding all our mobile offerings, our web offerings, global billing systems, customer service - all so we can try and talk and add value to these fans’ experiences.
"People come for the football but they stay for the city," the former SEGA head told.
"We’re based right in the middle of Liverpool in Chapel Street. We have over 800 people who work for the football club who don’t kick a ball for the football club.
"The great majority of these are Liverpudlians who understand what it means to work for Liverpool FC and what Liverpool FC, equally importantly, means to the city of Liverpool."
