New Balance have done it again with the release of Liverpool's brand new away kit for the 2019/20 campaign.
The strip, which is the final instalment in the club's current agreement with New Balance, was officially made public at 9am and marks a shift away from recent trends from the American manufacturers.
Liverpool's last three away kits have all featured striking colours, with last year's 'Deep Violet' following on from 'Bold Citrus' and 'Toxic Thunder'.
Moving away from such themes, this season's strip is a more demure white and navy, with Bob Paisley's signature stitched into the inside of the neck in the same way it is for the home and goalkeeper jerseys.
The kit is available to buy in the official Liverpool FC store.
It continues a recent trend of striking away strips that include Bold Citrus, Toxic Thunder and last year's version, Deep Violet.
And while it's early days for the brand new kit, could it one day be viewed alongside some of these classics?
ECHO writers Paul Gorst, Connor Dunn, Caoimhe O'Neill, Theo Squires, Sean Bradbury and Dan Kay have picked their best away strips of the last 30 years.
Here's how they reached their conclusions.
Ian Doyle - 1983/84
Modern football dictates kits now change every season. That hasn't always been the case.
Indeed, it was only during the early 1980s that the fad for replica kits - and the demand to change them regularly - became a thing.
Home kits tend to stay the same. Liverpool in anything but red? Not a chance. Away jerseys, though, have allowed designers to be a bit more creative.
Choices haven't always been great. Some, such as the green-and-white quartered kit of 1995-96 and the purple, white and black abomination of 2013-14, have been downright horrific.
The traditionalists will point to the white shirts and socks and black shorts of the 1970s as being the classiest, but two other kits stand out for me
The first is the 1983-84 Umbro change kit of all yellow with red stripes. You certainly knew Liverpool were in town when they trotted out in that
The second is a bit more controversial - the 1991-92 adidas number of green with the three white stripes on the right shoulder. These are the ones that are part of material - not the following season when they were sewn on and, well, pretty grim.
Ultimately, though, yellow cuts the mustard for me. 1983-84 it is.
Paul Gorst - 2000/2001
For me, I often overlook the obvious aesthetics when running the rule over past kits, as the sudden image of a particular strip will make think about the particular season it was worn.
For example, while the 2014/15 home kit is far from the worst of recent times for the Reds, I'll immediately picture Mario Balotelli, Rickie Lambert and Fabio Borini toiling and lumbering to little avail. It's enough to make you wince.
In contrast, the horrendous purple, white and black combo served up by Warrior in 2013/14 is overlooked because of memories of Luis Suarez and Daniel Sturridge running amok - particularly in a 5-3 win at Stoke.
So, with that thought process in mind, I'm plumping for the 2000/01 away strip, purely because of its association with the FA Cup final of that season.
Liverpool were heading for a deserved defeat against a superior Arsenal side before Michael Owen struck with a late brace to seal the Reds' second trophy of the season.
The sight of Owen flashing past Martin Keown and Tony Adams in that unusual mix of gold and blue - and subsequent cartwheel celebration - is enough for me to plump for this (almost) forgotten classic.
I'd struggle to recall any other match it was worn in, but they were FA Cup winners in it. That's good enough for me.
Connor Dunn - 2008/09
This kit was an absolute stunner.
A glorious throwback to the trophy-laden 1980s awash with different chequered patterns of grey which looked dazzling under the floodlights.
The red edge around the sleeves was a quality addition to go with the red neck and three red stripes down the sleeves, shorts and socks from Adidas.
It was different, it was daring and it was quality.
The sponsor's name was a striking difference in white and matched the white in the club crest.
The kit saw Steven Gerrard playing at his peak and Fernando Torres firing in goals and who can forget that incredible 4-1 win at Manchester United in that outfit?
The football was unbelievable and this away kit matched it in every way.
Caoimhe O'Neill - 1989/91
The 1989/91 away kit was admittedly a couple of seasons before my time, but when trawling back through the archives this is the one that stands out the most.
It is a truly stunning shirt and was worn by Liverpool the last time they were crowned champions of England in 1990.
Legends such as Alan Hansen, John Barnes, Ian Rush and Kenny Dalglish - to name a few - all wore the iconic Adidas jersey.
The grey and white triangles were complimented by a red collar and the famous three stripes - of the same blood red - ran down the sleeves.
The memorable Candy logo on the front only added to the kit's overall aesthetic.
And even if I wasn't around to see Barnes bag 38 league goals in two dazzling campaigns, this kit will go down as one of the most memorable of all time, and my favourite ever.
Theo Squires - 2009/10
It's amazing how much difference good memories can make to make you like a kit. At the start of last season, I really wasn't a fan of Liverpool's white and green away jersey. Come Roma away in the Champions League semi-finals and I was converted.
But that's why I'm going for the black and gold 2009/10 away kit. They are no happy memories in it!
The club was at civil war as Rafa Benitez's time at Anfield came to a miserable end. Xabi Alonso left, an early Champions League exit, a seventh-place Premier League finish. What a car-crash.
Yet I still love this shirt.
Granted, it's not as eye-catching when the black shorts had to be replaced with gold for trips to Sunderland (Yes, that is the beachball-gate game) and Manchester United, but the gold and red trim, the three gold Adidas stripes and gold Adidas and Carlsberg logos on top of the black make it arguably Liverpool's nicest-ever Premier League kit full-stop, never mind just away ones.
Just a shame the team were not very good in it. Donning said shirt seven times, they lost six and drew one (at Stoke City). Thank you Soto Kyrgiakos.
Liverpool were wearing this kit away at Arsenal in the League Cup when I went to my first ever Reds away day, so maybe that makes me a little biased.
Alberto Aquilani came on to finally make his debut and Emiliano Insua produced a worldie to score his only Liverpool goal. Easily the best best goal ever scored in this shirt.
But I've scored more at five-a-side wearing it than the Reds ever managed so that's really not saying much.
The football was rubbish, the season was rubbish yet it's still the first shirt I think of when debating Liverpool's nicest ever kit. As well as a go-to choice for said five-a-side outings.
Sean Bradbury - 1999/00
The 1999/2000 green Reebok kit with the slightly bizarre diagonal stripe and seemingly oversized, floppy collar will always hold a special place in my heart.
That was one of the first seasons watching Liverpool as a young fan where I was able to genuinely believe the team meant business and was on course to develop into a squad capable of winning trophies.
That came to pass in the cup treble campaign that would follow, where the kit was still on hand as the third strip just in case it was needed.
Steven Gerrard was breaking through and beginning to show signs of the talent that would light up the league for years to come and Titi Camara fired in a few memorable away goals, especially the strike that secured all three points at Arsenal.
Not, perhaps, the prettiest jersey of all time.
But one that holds plenty of meaningful memories.
Dan Kay - 2000/01
"Blue? BLUE??!!"
That was my initial reaction when I saw the Liverpool away kit for 2000/01 season, an yellow shirt with navy panels, navy shorts and navy socks.
The previous campaign, Gerard Houllier's first full campaign in charge, had been one of progress and optimism despite a rather limp ending, and hopes were high the Reds would build on it.
Memories were still relatively fresh of Everton defender Michael Ball reportedly sending his Predator boots back to Adidas to have the red markings removed from them only a couple of seasons before and, while I mocked the petty-mindedness of his alleged actions, I succumbed to hypocrisy and can remember ranting to anyone who would listen, "You wouldn't see bloody Everton wearing red!"
And then of course, in that fabulous treble-winning cup season, we won big game after big game in it: Manchester United away, Roma away and, most memorably of all, the larcenous 2001 FA Cup final against Arsenal in Cardiff, at the time the greatest day so far of my Liverpool-supporting life.
Eternal thanks to my old mate Merv who, after listening to my bellyaching that summer about how I'd never be able to get hold of a copy of that 'lucky' shirt, kindly gave me his before emigrating to Australia (probably to not have to listen to my moaning about it any more). Cheers cobba!
