Liverpool have made a habit of breaking new ground under Jurgen Klopp.
But there is one fresh venture the Reds boss and his players would rather avoid in the coming months.
Champions League qualification remains the chief aim for Liverpool as they attempt to retain the place at Europe's top table that has been reserved for the past four years.
Increasingly realistic, though, is the prospect of a spell away from the Continent's leading combatants.
And if many supporters are already bemoaning the Europa League doesn't have anything like the same sheen as its big brother, such complaints pale compared to the alarm at Liverpool at being dumped into the newest and by some distant least enchanting UEFA competition.
Introducing the Europa Conference League, a tournament that sounds invented for a computer game but will now act as a third-tier European prize.
It may easily be where Liverpool end up next season.
Four points adrift of the top four with five games remaining, the Reds face an uphill task to bridge the gap to Chelsea in the Champions League spots.
Fifth and sixth will, barring a monumental collapse from FA Cup finalists Leicester City, provide Europa League qualification.
Which leaves seventh spot, one below Liverpool's present placing and occupied by an Everton team who have played a game fewer.
Given Liverpool reached the Champions League final in 2018, won it the following year and reached the quarter-final this term, there will be a certain sense of embarrassment should they have to participate in a tournament the strength of which is indicated by the access list - Luxembourg and Malta have more entrants than Europe's leading five leagues combined.
Indeed, would it be better for the Reds to have no European football at all?
More free midweeks would allow Klopp greater time on the training ground to work with his team, and more periods of rest between matches.
However, it would also mean having to prune the squad accordingly with several fringe players aware their opportunities would be limited. Academy graduates, too, would find chances at a premium.
This is where the Europa Conference League could be of benefit, providing Klopp the opening to give everyone game time, albeit it most likely in some of Europe's more far-flung locations.
Travel fatigue could be an issue, along with the Thursday-Sunday-Thursday rhythm, given matches will usually be played on the same date as Europa League matches.
But with at least 15 games required to win the competition - identical to the Europa League and two fewer than the Champions League - the workload will not be dissimilar to the one Liverpool have been used to under Klopp.
Financially, there's little major reward, while the winner receives only a place in the following season's Europa League stage.
And with the final being played in the Albania capital of Tirana - capacity of the Arena Kombetare a mere 22,500 - it's hardly likely to prove a major draw with supporters, even without the coronavirus pandemic.
Yet the expected return of fans to stadia will at least bolster the desire to watch Liverpool at Anfield against opponents far removed from the European rivals, supporters keen to take in any action having been starved of it the past 13 months.
Yes, there are plenty of reasons for not wanting to be in Europa Conference League next season, with Liverpool's eyes fixed only on those above them over the final five games of the season. They still believe the Champions League is attainable.
But if the alternative is no Europe at all, the Reds would be best served making the new competition work for them - even if it will be somewhat humiliating.
