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Liverpool Echo
Liverpool Echo
Sport
Dean Rudge

Liverpool's finances under FSG and the one crucial area they need to catch up with Man United

Liverpool were able to create something of a World XI last season.

An undeniably world class goalkeeper; two technical, physically-combative full-backs; a world-class centre-half pairing; three fluid midfielders with bags of ability and potential; and a front three for which little more needs to be said.

This side were able to take Manchester City all the way in the Premier League, accruing 97 points in the process, while of course lifting the Champions League trophy in Madrid.

By virtue of this side, Liverpool were good enough over the course of the season to place a 31-point gap between themselves and fierce rivals Manchester United in the Premier League.

The showdown between the two sides at Anfield in December 2018 - during which Liverpool completely outplayed their rivals - was the death knell for Jose Mourinho and established Liverpool as the dominant force going into the second half of the season.

Meanwhile, they also overturned a Barcelona side that had completely outclassed United in the Champions League en route to winning the competition.

But while Liverpool can now count themselves firmly above United on the pitch, a small gulf still exists in one area which Liverpool are desperate to bridge.

According to newly-released data, Liverpool will continue to take home less than their rivals in commercial revenues, owing to the difference in both teams' main sponsors.

Manchester United are set to earn around £64million this season from their main sponsor, US car manufacturer Chevrolet.

This is almost £25million more than Liverpool will take home from Standard Chartered, according to sports business website Sporting Intelligence.

Latest Liverpool transfer news and rumours HERE

Liverpool's income from Standard Chartered is reported to be £40million per season, through an amendment to the parties' existing agreement in May last year.

Meanwhile, Liverpool's earnings from their official shirt sleeve sponsor, Kohler, is reported to be half the £10million Manchester United take home from Western Union.

While commercial revenues are hardly at the forefront of most fans' thinking, more income from these streams could mean a higher transfer budget, payroll or a better standard of training and ground facilities.

Jurgen Klopp with Ole Gunnar Solskjaer (John Peters/Man Utd via Getty Images)

The reason for this difference in figures is of course Manchester United's historical clout, including the 12 Premier League titles they have won since 1992.

However, there is cause for celebration at Anfield right now, owing to the positive steps Liverpool have taken so far this summer.

Earlier this week, the club revealed a multi-year agreement with EA Sports, meaning the Reds will be the 'face' of the latest FIFA edition, set for release in September.

This came just a day after Liverpool inked a deal with MG Motor, and less than a week after announcing 1XBET as the club's official betting partner.

Hovering above all this was a lucrative training kit deal Liverpool signed with AXA in May this year.

Ahead of, and certainly on the back of, winning the Champions League on the first day of June, it seems sponsors are forming a queue to associate themselves with the club.

Given the on-pitch trajectory of the two sides, it surely won't be long before Manchester United are the ones trying to keep pace with Liverpool and FSG on the commercial front.

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