Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Liverpool Echo
Liverpool Echo
Sport
Kathryn Batte

Liverpool's CEO sends message to Manchester United and praises FSG

Liverpool CEO Peter Moore has told Manchester United that Liverpool are "back on their perch".

The phrase was made famous by Sir Alex Ferguson when he arrived at Old Trafford in 1986 and said his first task was to "knock Liverpool right off their perch."

The Scot won 13 Premier League titles with the Red Devils and overtook Liverpool 's tally of 18 top-flight league trophies.

Liverpool remain more successful in Europe, winning six European Cups to United's three.

Moore, a lifelong Liverpool fan, believes the club have reclaimed their previous status.

"We are back on our perch, as we famously say," he told former Liverpool striker Michael Robinson during an interview at the World Football summit in Madrid.

Fenway Sports Group bought the club for £300million in 2010 and they appointed Moore as CEO in 2017.

The Reds have reached two European Cup finals since and sit top of the Premier League after six straight wins in the league this season.

"What the Fenway Sports Group have done at Liverpool over the past nine years is nothing short of miraculous.

"They have gone through ups and downs but have stayed the course and never taken a penny out of the club."

Liverpool signed goalkeeper Alisson for £67million and defender Virgil Van Dijk for £75million in 2018.

Moore said Liverpool are spending £16million on digital strategy aimed at increasing engagement with their supporters.

"Football is a virtuous cycle," said Moore.

Liverpool's Alisson Becker and Virgil van Dijk pose as they arrive prior to the UEFA Champions League football group stage draw ceremony in Monaco (VALERY HACHE/AFP/Getty Images)

"You drive revenues so you can afford to buy a goalkeeper or a centre-half that will win you games.

"When you win games, sponsors want to be part of your story, so they write you a cheque.

"You take that money and buy better players. They win you more games."

Moore also praised Jurgen Klopp for the work he has done since taking charge in 2015.

"Jurgen is one of the more holisitic human beings you will ever meet," he said.

"He is able to keep the ship going straight, motivate not just the players but his staff, the coaching staff, the sports science staff - he keeps everyone on an even keel.

"His personality is infectious. His charisma is without question

"Even when you have lost he makes you think there is a brighter sunshine ahead."

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.