Your morning Liverpool headlines on Wednesday, July 13.
Liverpool announce membership and ticketing changes ahead of new Premier League season
Liverpool have announced changes to its membership and ticketing system ahead of the new 2022/23 season.
Supporters were welcomed back to Anfield last campaign after being shut out as a result of the coronavirus pandemic and have embraced a fresh approach to gaining access through the turnstiles. NFC (near field communication) technology was introduced ahead of the 2021/22 season, replacing paper match tickets, and is now set to stay long-term.
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READ MORE: Liverpool announce membership and ticketing changes ahead of new season
Further tweaks have been made as fans prepare to return to the home of the Reds, which we have summarised below.
Liverpool provided supporters with the option to distribute their tickets to individuals outside of their registered friends and family list, though this feature is coming to an end and will be replaced by a new 'Ticketing Forwarding' system.
Fans are permitted to link an unlimited number of people to their friends and family to their account and cannot forward tickets to people outside of this list. Changes cannot be made to your friends and family section past August 5 and must be finalised by this date. Tickets for a game can be forwarded a maximum of three times per game before they are locked and can then only be returned to the club’s Ticket Exchange for resale.
To read more, click here.
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For Liverpool it is their first long haul pre-season tour since before the pandemic.
The Reds are currently out in Southeast Asia for games against Manchester United in Thailand and Crystal Palace in Singapore, their legions of fans in the region able to see their heroes up close and personal for the first time since Liverpool toured Asia in 2017.
Preparations for 2018 and 2019 both took in trips to the United States, the home of their Fenway Sports Group ownership, with those tours key to strengthening partnerships with existing US partners and aiding the creation of new ones. It also helped them further connect with their American fan base in a country where football's popularity has been on steady rise.
Asia has long been a valuable market for Premier League football clubs, right back to when Manchester United began the trend of trips to the Far East as part of their pre-season plans back in the late 1990s, something that gave them a foothold in the region and helped them become the dominant English club, able to leverage that status to great effect commercially.
To read more, click here.
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