Liverpool ONE has confirmed the brand which will soon be opening a store at the shopping complex - replacing Urban Decay.
Today, the ECHO confirmed make-up brand Urban Decay would be closing its Paradise Street store after two years in Liverpool.
However it is not all bad news for make-up fans as Liverpool ONE has announced global beauty brand, Too Faced will be soon opening its North West flagship store at the premises.
The store, which is due to open in September will be the brand's first store in Liverpool. Too Faced currently has concessions in Debenhams and Boots.
For anyone not familiar with Too Faced, it was co-founded by Jerrod Blandino and Jeremy Johnson in 1998. The boutique brand invented the world’s first glitter eyeshadow and is now globally renowned for its iconic products including Better Than Sex Mascara, the best-selling mascara in America.
Alison Clegg, director, asset management, Grosvenor Europe, said: “Liverpool ONE’s beauty line-up is moving from strength to strength, with Too Faced set to join the recently-launched make-up heavyweight Morphe, and our ever-popular Beauty Bazaar, Harvey Nichols.
"Our now comprehensive range of brands offers a haven for Liverpool’s beauty lovers, and ensures there’s something for everyone.”
The new Too Faced store will open across from the recently-opened Morphe site.
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