Liverpool's 30-year wait for a league title was finally ended back in June as they lifted the Premier League trophy aloft.
Jurgen Klopp's men were irresistible during the 2019/20 campaign in which they claimed the club's 19th league championship and reaffirmed themselves at the summit of English football.
Success on the field, unsurprisingly, often translates into financial gains, and that was certainly the case for the Reds following their Champions League win in 2019 as they saw turnover rise to £533m, posting a pre-tax profit of £42m.
Now, when Liverpool come to reveal their latest financial statements in the coming months there is no doubt the impact of COVID-19 on the football economy will be reflected, with clubs playing the best part of 12 months in front of empty stadia.
But with regards to Liverpool's brand value in terms of its trademark and associated intellectual property, the Reds have risen to second in the standings.
SafeBettingSites.com presented data from analytics website Statista, who used the Relief from Royalty Method (RRM) to determine brand values of Premier League clubs year on year, up to 2020. This method, according to the Chartered Financial Analysts Institute, calculates value based on the hypothetical royalty payments that would be saved by owning the asset rather than licensing it.
Calculating the RRM involves projecting financial information for the overall enterprise, including revenue, growth rates, and tax rates and estimates, as well as estimating a suitable royalty rate using publicly available information.
The assumed data sees the RRM calculated, demonstrating the value of the brand's trademark and intellectual property.
Liverpool's position as a global brand sees them at the top end of many a metric when it comes to the marketability, and their success on the pitch in 2020 helped to accelerate that trend further.
According to Statista, the Reds' brand value in 2020 stood at just under $1.4bn (£1.02bn), a figure up from $1.34bn (£979m) in 2019.
Their success in ending Manchester City's period of dominance in the Premier League sees the Reds given a boost while City saw a projected 11 per cent decline in brand value at $1.245bn (£909m) from $1.407bn (£1.03bn) the previous season.
Leading the way continues to be Manchester United, whose commercial and global appeal endures despite their lack of success on the pitch in recent seasons, with the Red Devils seeing a brand value of $1.46bn (£1.07bn), although they, too, have seen a decline from the previous campaign from $1.66bn (£1.21bn) in 2019, their high being $1.9bn (£1.4bn).
Manchester United, Manchester City, Chelsea and Arsenal have all seen declines in their brand value among the Premier League's 'Big Six' clubs, with only Liverpool and Tottenham Hotspur seing continued growth. Spurs' data shows them to have a brand value of $868m (£634m), lagging some way behind the Reds.
