After the Premier League managed to retain status quo with regards to their domestic broadcasting rights, Liverpool and the rest will be hoping that the overseas market helps drive up revenues.
Sky, BT Sport and Amazon Prime Video committed to the 2022-2025 cycle for domestic TV rights for the Premier League earlier this month, the deal again standing at £4.5bn, with clubs bringing in £31.8m per season as part of their equal share.
With the financial impacts of the pandemic weighing greatly on clubs there had been fears over further problems that would have arisen through a decline in broadcasting rights domestically had it been opened up to auction.
As it stands, though, clubs can forecast for the next rights cycle with more security. And with international broadcasting rights to be opened up in the coming weeks, clubs will be hoping for a rise in what they deliver, or at least that they will remain at the level they are at.
A figure of £860m is dished out evenly in the current international rights, working out at £43m per year, per club. On top of the £31.8m that Premier League clubs receive it means they pocket £74.8m each season in television rights, a figure that helps prop up the growing spend in European football's most lucrative domestic competition.
In 2020, the Premier League changed approach in how they offer the sale of rights to overseas territories, selling a six-year package to Denmark, Finland, Norway and Sweden in a lucrative deal that will run from 2022 to 2028.
And now, according to a report from SportBusiness, the Premier League have invited over 40 European and Central Asian countries to tender for the rights from 2022-2023 onwards, with both three-year and six-year cycles available.
The Premier League sold up to 233 live matches available in European markets in the 2019-22 cycle and sold 380 live matches outside of Europe.
For Premier League chiefs, the lucrative nature of the Nordic TV deal has emboldened them to offer longer rights to overseas territories, something that would provide the Premier League and its member clubs with far more security in the longer term as they seek to try and manage their way out of the financial mess caused by the pandemic and plan for a return to normality in the coming months and years.
There is an added incentive for the likes of Liverpool, with anything over and above the current deal will be paid out to clubs on a sliding scale in the Premier League from the next rights cycle in 2022. As with the way that the Premier League's merit share payment is dished out based on league placing, competitive performance will dictate how much more clubs could receive on top of their existing £43m per season from international rights.
Additional revenue is also being sought through the sale of digital clips rights for broadcasters and over-the-top platforms for the first three-year cycle.
The deadline for broadcasters to submit bids is 2pm, June 24.
The Premier League deal annual currently brings in £1.53bn for its domestic media rights from a total broadcast rights sum of £2.82bn per season.
