Liverpool Football Club are making the bold move of trademarking the word “Liverpool”.
The Reds insist they are making the application to the Intellectual Property Office in a bid to protect the club and supporters “from benefiting from inauthentic products”.
The move is said to be necessary to raise funds to reinvest in transfers and the stadium, with enormous revenue available from services and products containing the club name shared with the name of the city.
Liverpool hope to succeed as did Southampton and Chelsea in trademarking the word associated with both the club and the place.
“We are applying to register ‘Liverpool’ as a trademark but only in the context of football products and services,” the club told the Echo.
“We are not, and wouldn’t ever, seek to register ‘Liverpool’ across the board.
“This application is strictly to protect the club and supporters from those benefiting from inauthentic products.
“The benefits to the club to have this protection in place are to ensure all revenues from official products and services are channelled back into the club.
“This is reinvested into the team and supporting infrastructure.”
