There are reductions galore available now on the official Liverpool FC online store.
Dubbed the 'winter sale', discounts have now been slapped on hundreds of items across the club's official website - and some by as much as 70% off their original price.
The biggest deductions include over 50 items in men's fashion, over 30 items in women's fashion, over 20 items in the "kids and baby" section, and several others listed under "accessories".
Last year, Liverpool launched their own version of Black Friday, labeled "Red Weekend", but even the highest discounts across that particular sales event are of no match to what is now available.
Click here to check out the latest discounts available on the official LFC online store
If none of what is on offer is of fancy, other savings can be made on more high-ticket items including this year's home, away, and, third kit are all now reduced by 15%
For those of you not particularly keen on keeping up with the latest fashionwear, kits and training gear from the 20/21 season have been slashed by as much as 65%
The January sale on Liverpool FC's official online store will be available through til January 31.
Check out the latest deals while you can by going to https://store.liverpoolfc.com/sale