Liverpool fans have ignored Jurgen Klopp's pleas to banish the homophobic Chelsea chant, as it was audibly heard early on in the contest between the two sides at Anfield on Saturday.
The first time the chant was heard was during the Reds' opening game of the season away to Premier League newcomers Norwich City.
Chelsea loanee Billy Gilmour was the victim on that specific occasion from the traveling Merseyside faithful who were vocal in trying to intimidate the young Scotsman.
This prompted the Blues' own LGBTQ+ fan group, Chelsea Pride, to condemn the chant and were hoping their statement, coupled with others, would deter supporters from doing the same thing again later on in the season.
"We at Chelsea Pride are disgusted that Billy Gilmour was targeted with that chant," their tweet stated.
"We will continue our push to get the CPS to open its eyes to the fact it’s homophobic and the powers that be need to change their stance on it."
"Wow... yeah, now at the Norwich game, I only heard after for two reasons - the noise, thank god there was noise again; but as well the language," the German revealed in his discussion with the LGBT+ Liverpool fan.
"I don't get all the songs - but there was obviously this specific incident.
"I never understand that, why you would sing a song that is against something in a football stadium. I never got it and I never liked it.
"In our case, we have probably the best songbook in the world."
Klopp went on to conclude that this chant shouldn't exist within the footballing environment anymore after hearing how it made Amann and other gay fans feel on the occasion.
He said: "So, we can decide now; this is not our song anymore.
"I'm not sure if people listen to me but it would be nice. I don't want to hear it anymore for so many reasons. Obviously we live in a time where we learn a lot in the moment.
"I'm now 54 and when I was 20 we said so many things which we didn't think about and meanwhile, thank god, 34 years later - we learn it's just not right to say, even when you didn't think what other people think is behind the message.
"But it's still not right and that's how we should see that as well."
Despite the manager's best attempts to convey to football fans the message, the homophobic chant was heard once again when Chelsea and Liverpool met on Saturday night.
Within 15 minutes of the game kicking off, it was audibly ringing around Anfield, heard by both those inside the stadium and watching on TV.
The term 'Chelsea rent boy' was also heard being chanted in Leeds' 5-1 defeat to Manchester United on the opening weekend of the new 2021/22 season, demonstrating the work that is still needed to be done to kick all discriminatory abuse out of the game.
