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Liverpool Echo
Liverpool Echo
Sport
Connor Dunn

Liverpool could make millions from eight hidden transfer clauses this summer

Liverpool's burning desire to stay ahead of their rivals on all fronts and the level of meticulous planning that goes into that is no secret.

Up and down every level, from the boardroom to the Academy, the Reds are out to master the game by taking advantage of all available avenues in order to find success.

That is to say, FSG's club directors are striving for excellence in advancing Liverpool 's off-pitch exploits with their negotiations over a 20 per cent share with Nike for all net sales of merchandise proof of that.

Jurgen Klopp and his backroom staff aim to and often succeed in working at a class above when it comes to helping players develop and push on before they then use their skills during matches to help the Premier League champions claim victory and go on to compete for the most highly sought after silverware.

The players themselves, who have been consistently lifting the most dazzling of prizes - despite a disappointing domestic campaign this time out, are also of a world-class standard but remain keen to use every opportunity in order to keep developing.

Importantly too, the Reds have talented staff working behind the scenes in the transfer market such as sporting director and transfer guru Michael Edwards, who is backed by his revered committee full of data experts.

And then there are lesser known members of staff, such as the former loan and pathways manager Julian Ward who was recently promoted to assistant sporting director after his stellar work in making sure positive outcomes were achieved from any loan deals carried out in the window.

At a very broad level, it is clear Liverpool have painstakingly gone about setting up a club that truly leaves no stone unturned when it comes to staying ahead in both the domestic and European game.

And such attention to detail from the Reds can be found even when you drill down into the most minute of details at the club.

For example, the way they exercise their power of genius when selling players is incredible.

In the most recent summer transfer window, for example, Liverpool agreed a £23.5m deal for the sale of Brewster and managed to negotiate a 15% sell-on fee in the contract alongside a buy-back clause.

The same 15% sell-on clause was negotiated and agreed upon in the deal that took Ki-Jana Hoever from LIverpool to Wolves for £13.5m.

Sporting director Edwards sees this way of working as the future of loan deals - in essence securing enhanced loans for players.

However, his idea to make money from highly-rated players should a rival club decide to sell on doesn't stop there, with the Reds also having sold Ovie Ejaria to Reading for £3m - rising to £3.5m with add-ons - once again inserting a 20% sell-on clause into the transfer contract with the Championship club in the summer window.

Last season, striker Danny Ings sealed a £20m move to Southampton and once again, Liverpool secured a 20% sell-on fee in the deal.

Danny Ward joined Leicester for £12.5m in 2018 and having failed to establish himself as first choice under Brendan Rodgers, he too could move on. Liverpool have a a 20% sell-on clause.

The same 20% sell-on clause exists in the deal that took Rafa Camacho from Liverpool to Sporting Lisbon in 2019, a player who Liverpool banked £7m for, as well as another 20% sell-on clause in the deal that took Ryan Kent to Rangers the same year.

And it's not exactly a recent idea from Edwards to negotiate these sort of deals, with similar clauses inserted into the contracts with Bournemouth after the sales of Jordon Ibe and defender Brad Smith while the likes of Jonjo Shelvey and even Mario Balotelli - who Liverpool demanded a 30% sell-on fee with Nice for - have been given the same treatment.

Spanish midfielder Luis Alberto was sold in 2016 with a 20% sell-on clause too and having watched the player develop nicely in Serie A, Liverpool can expect a windfall - as with many others in this list - should they be sold on.

Edwards has been known to go further than this of course, inserting a clause that ensured Barcelona would pay a premium should they try to recruit any more Liverpool players in the two years that followed Philippe Coutinho's £145m switch the the Camp Nou back in 2018.

And this is simply a way to illustrate how the Reds work in leaving nothing to chance and are committed to making sure none of their rivals are able to get ahead while ensuring they could be due an injection of cash should players develop in the way they expect them to.

Such meticulous planning so often results in the right action being taken and is unquestionably one of the major reasons why Liverpool and FSG have been so successful over the last few years.

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