Liverpool have issued an update to supporters confirming that some pre-orders for their new home kit will be delayed.
The ECHO reported earlier this week that insiders have been blown away by the early projections for the 2020/21 shirt.
Nike have already flexed their considerable might just days into a partnership Liverpool hope will become the most successful of all time at Anfield.
Pictures of LA Lakers star LeBron James sporting the new home shirt sent shockwaves around social media, drumming up further interest in the Reds' first shirt as Premier League champions after posting pictures to their 14 million followers across social media.
However, as a result, orders have sky-rocketed and with the club, along with every other establishment, still adjusting to working condition during the COVID-19 pandemic, some orders have been subject to a short delay.
The club's official retail Twitter account posted an update on Friday, which said: "We have received a high demand for our 20-21 Home Kit range since we launched on 1st August.
"Due to a shorter pre-order window than in previous years and our distribution team working in a COVID-secure environment, this year we were unable to guarantee delivery on the day the kit launched.
"At the time of purchase we anticipated orders would be shipped from 5th August but due to demand, some orders may now experience a slight delay.
"Products marked w/c 24th August at the time of ordering are still on track for that date.
"Whilst still working under COVID-19 restrictions, our distribution team is working hard to ship all orders to you as quickly as possible.
"We're really grateful for your support and patience during this time."
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