A Liverpool based soft drinks firm has raised in excess of £5m thanks to online investors.
Happy Drinks Co, whose products are sold by the likes of Lidl, M&S and Waitrose, has so far secured almost £6m from 637 investors on Seedrs, an online investment platform. It has surpassed its fundraising target with 17 days remaining on their campaign.
The company was founded by 2017 by CEO Ian Minton and Steve Wilkinson and has a global partnership with the official Emoji brand, BusinessLive reports. The Liverpool-based firm, which used to be called Skinny Drinks Group, has put an 11% stake in the business up for sale to investors.
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Seedrs allows project owners to feature their projects on the platform and give an investor pitch to raise money. The move comes after the business raised £1.8m in January 2020 with its first Seedrs campaign. It also secured a further £1.75m through the Future Fund in October that year.
Happy Drinks Co relocated to its new 45,000sq ft headquarters in July 2021 based on Galgate Drive in Bootle. In a statement on its Seedrs page, the company said: "We will continue to invest in the marketing mix of our brand house as we aim to push shareholder value.
"We will continue to pioneer NPD and develop exciting new flavours and packaging. We have invested in a new state of the art fully automated canning and bottling facility with an array of market leading filling and packaging machines.
"We will continue to invest in our team as we grow the business, and work to take the business from strength to strength."
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