Liverpool have appointed the club's first ever America-based senior executive.
SportsBusiness report Kate Pratt, formerly of iconic New York sports venue Madison Square Garden, will become the club's head of sales for the Americas.
She will be based at Fenway Sports Management newly-opened offices in New York to provide a local touch point for the club on commercial activity across the region.
The newly-created role will direct the Reds' sales activity across North and South America and have responsibility for driving revenue and growing the club's commercial presence.
Fenway Sports Management are the global sponsorship arm of parent company Fenway Sports Group , who have been principal owners of LFC since October 2010 and also have interests in the Boston Red Sox, New England Sports Network and Roush Fenway Racing.
Billy Hogan, Liverpool's managing director and chief commercial officer, said: “Kate will play a key role for the club as we increase our commercial activity in the Americas and continue to build on the strong foundation of U.S.-based organizations we’ve developed since Fenway Sports Group acquired LFC in 2010.
“Her knowledge, experience and extensive relationships will add considerable depth to our commercial team and help us drive revenues that ensure the club has the resources necessary to continue to compete and win at the highest level in all competitions.”
Pratt, who previously held the position of director of marketing partnerships and team sales for Madison Square Garden Company, added: “It is privilege to join Fenway Sports Management and work with Liverpool Football Club, one of the most storied sports Clubs in the world, and collaborate with the talented leadership teams in the Fenway Sports Group portfolio.
“The global reach of Liverpool is remarkable – widespread, fiercely passionate and loyal. I look forward to expanding on the current success of the club by helping grow Liverpool’s global commercial business through new and exciting strategic partnerships with leading, Americas based companies.”
