Liverpool have announced they will scrap a controversial plan to increase ticket prices over the next three seasons following protests from fans at Anfield.
In March, Liverpool said ticket prices would increase by three per cent next season, followed by further increases in line with the annual inflation rate over the subsequent two campaigns.
The nature of the three-year policy was criticised by the Liverpool Supporters Board, and fans staged protests during the Premier League home games against Fulham and Crystal Palace.
And although the club confirmed an “inflationary increase of three per cent to general admission tickets” for next season, they have now promised a price freeze for the following campaign.
In a statement, Liverpool said: “The club and Supporters Board will use the certainty of these seasons to seek longer-term alternative solutions across the game and explore commercial ideas with the Supporters Board in an attempt to avoid future ticket price increases and address issues around affordability and accessibility for future generations.
“LFC believes that, without wider progress on alternative solutions, future inflationary increases may still be required, including season 2028-29, and will continue to engage with its supporters.
“Both the club and the Supporters Board are committed to exploring a longer-term solution that works in the interests of all.
“The club also remains committed to managing its cost challenges responsibly, giving advance notice to supporters and certainty to its own financial planning to remain competitive at the highest levels of football.”
The Supporters Board welcomed the U-turn on the three-year policy. “Following supporter protests at a locked-in multi-year deal and conversations over the past days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access.
“We have asked Liverpool that it now works with us to explore alternative ways to generate new revenue rather than an ticket price rises during this time, to which it has publicly committed to further dialogue and to helping us seek new approaches.
“We understand that disappointment at next season's increase in ticket prices will remain for some, but we want to assure fans we will continue talks with the club and do our best to find other ways in the future. We might not have halted immediate increases, but we have stopped three consecutive increases.
“We would like to thank those at Liverpool FC who have listened to us and engaged with us - not all club hierarchies would have done the same. And we look forward to working with them to find future paths that benefit all.”
