Liverpool have announced that luxury Swiss watch brand TRIBUS are their Official Global Wristwatch and Timing Partner.
Using the slogan, “A game can last 90 minutes, but one second can last a lifetime”, the Reds revealed the deal with a video montage that includes a passionate Jurgen Klopp celebrating in front of the Kop, Steven Gerrard, Sadio Mane, Roberto Firmino plus the Bill Shankly statue.
Although manufactured in Switzerland, TRIBUS was founded on Merseyside by three brothers.
James Ward, their co-founder and managing director, said: “From the age of six, I’ve followed my club home, away and across Europe.
“It’s a passion that certain people can’t understand. It’s more than watching a game of football, it’s family, it’s friends, it’s an infectious buzz that is impossible to shake.
“When the opportunity came to combine our family’s two passions of Swiss watchmaking and Liverpool FC, it was a dream come true.”
As part of the new partnership, TRIBUS has launched an officially licensed LFC watch to commemorate the year in which Liverpool were crowned champions of the Premier League.
The TRI-08 Premier League Champions Special Edition features the club crest on the dial, with special champions artwork on the back, celebrating the momentous season.
As well as Standard Chartered who are Liverpool’s official main partner, kit suppliers Nike and official training kit partner Axa, TRIBUS joins the growing number of companies who are official partners with the club.
These include Carlsberg, Mauritius (tourism), MG, Nivea, Holly Frontier, Tigerwit, EA Sports, Quorn, Cadbury UK, Acronis, Vodafone, NH Foods, iugis, Lavazza, Joie Baby, Reducose, Mitel, Tatweer Misr, Levi, Alexbank, Extra Joss and Verbier.
